Waxxpot Franchise Cost and Requirements for 2025

Every body is welcome at Waxxpot. We help everyone feel better about themselves by providing the smoothest skin possible. When our guests feel better about themselves, they feel better about Waxxpot and will visit more frequently. The mission is simple - to make others feel better about themselves through fun, fast, and fanatical hair removal services. It is important for all of us to be passionate about what we do, kind in its delivery, and continue to strive to do it better. When we share this belief, clearly and consistently at all levels we all succeed.

We offer hair removal services from head to toe. From brows to Brazilians to everything in between.
We uphold uncompromising high standards while providing a healthy workplace environment. We make time to better understand our clients and team members to create an authentic brand connection and we value the importance of how personal and professional growth will positively affect our culture and the success of Waxxpot.

What is important to our guests?
Convenience - located where your guests live and work.
Price - competitive pricing allows our guests to maintain an affordable waxing routine.
Time - provide quick results for the busiest of schedules.
Quality - exclusive formulas, quality products and training deliver our guests with lasting results.

Competitive Advantages

• A refined approach to attract, retain, and reward the best aestheticians.
• Infrastructure, including our expertise in data-driven real-estate site selection, lease and construction Management insights, strong financial controls, operational support, and exclusively sourced specialty waxes.
• Simple booking process via Text, web, or phone.
• Marketing program focused on micro-targeting and drives First Time Guests to the store, proprietary CRM system that allows real-time tracking of customer data including recency, frequency, and monetary values by customer and service, customer retention technology including our exclusive text automation text platform that centralizes customer communication and manages campaigns to micro-targets, and our proprietary two-way text platform that allows our stores to respond quickly and always on Waxxpot's brand voice.
• We use soft wax where EWC and others use hard wax... It is gentler on the skin and is more effective pulling finer hair than hard wax (less breakage)
• Proprietary 2 wax formula superior to competitors and speeds up waxing process
• First to market to service men with brazilians and similar services
• More diversified revenue mix of services than most competitors with brazilians/bikinis making up 40% of revenue
• Attractive to clients that have never waxed before... 40%+ of new clients are new to waxing
• Over 42% of clients return for monthly service
• Over 70% of clients wax more than 4x/yr