Wag N' Wash Franchise Cost and Requirements for 2025

Financial Assistance Provided: Yes, via 3rd party
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Recruiting Assistance: No
Co-Operative Advertising: No

Training: Our philosophy is that training never ends! We begin our two-phase training program at Wag University in Colorado Springs, Colorado. The first phase takes place over seven days when we review our company philosophy, real estate, and construction, marketing, and product training. The second phase occurs 4-6 weeks before the store opens and includes the Franchise Owner working in our corporate locations for 10 days. We require all new Owners and their General Managers to take and pass an 80 question exam. Once they pass initial training, our staff supports the new Owner by being at their location 3 days prior and for 7 days after opening.

Ongoing Support: At Wag N' Wash, we don't think our animal companions are the only ones who should be spoiled! n order to maximize success, we assign each owner a "Guide Dog," one of our Franchise Support Experts. They assist with team management, maintaining relationships with preferred vendors, offer training on operational systems, and have weekly calls with new Owners. Also, these experts never have more than 20 locations under their viewpoint (franchise industry average is over 30 locations) ensuring they always have a timely follow-up to specific situations. In addition, our VP of Finance does monthly or quarterly reviews with our Franchise Owners to ensure there are no red flags.

Field Support: Our corporate team visits each location 4 times per year to conduct an on-site audit and address any questions and concerns from the Franchise Owner. President, Rob Flanagan also visits each location at least once a year.

Marketing: Our Brand Building Fund is 1.5% of Monthly Gross Revenues, and we require 3% of Gross Revenues to be spent on local marketing efforts. The corporate marketing team visits each location at least once a year and all Owners have a dedicated marketing expert to speak with for specific needs. Corporate creates marketing calendars for each Owner and designs and evaluates the cost-effectiveness and negotiates rates for all advertising. Our website is constructed to drive traffic to local stores and marketing tactics range from Google Ad Words, Social Media, geo-targeting, and traditional methods.

Annual Meeting: We do host an annual conference.