Valpak Direct Marketing System Franchise Cost and Requirements for 2025

A Franchise With Measured Success!

About Valpak?

In a time where accountability in advertising is becoming mainstream, Valpak delivers. After nearly 40 years in an industry we pioneered, Valpak is still the #1 brand by far with over 70,000 advertisers distributing over 20 billion inserts to targeted consumers in 44 million homes monthly. Consumers have grown to depend on Valpak products to deliver great savings and business owners continually enjoy the measured results and ongoing success of cooperative direct mail and web based advertising with Valpak.

In 1968, our founder pioneered the concept of large-scale local cooperative direct mail advertising. Today we're still the leader. We help local, regional and national businesses prepare offers and messages, and send them to a receptive audience with above-average income and spending habits. A Valpak franchise has the opportunity to control its own destiny; enjoys a strong, positive public image; and is effective in helping local businesses achieve their marketing objectives.

Today Valpak continues to grow, in fact in July of 2007, we began printing out of our brand new, state of the art manufacturing facility. This new facility is 500,000 square feet and approximately 10 acres under one roof and represents a $225 million investment in Valpak's future. There is nothing like it in the world.

The Valpak Opportunity

High income potential

• $49 billion industry is growing at 8% annually.
• The sustained growth rate of Valpak is more than double the industry average.
• You don't need to reinvent the wheel! Our successful franchisees have been refining this program for many years.
• Share in passive profits from over $150 million in national & intermarket sales
• Unlike most franchise opportunities, Valpak is not a royalty-based system. This means you keep a larger share of the profits generated by five different revenue streams.