The NOW Massage Franchise Cost and Requirements for 2025

Competitive advantage of The NOW

The NOW offers a completely different environment and consumer experience, one that both prospective guests and prospective franchise partners are attracted to.
Our core consumer is the untapped audience of 147 Million people in the Generation Y & Z segments who are not drawn to the options in the marketplace today.
Our unique approach also reduces the investment level needed by the owner which in turn drives faster ramp times and revenue growth.
3-4 Week Build Out vs 3-4 Months
- Little no HVAC upgrades
- Reduced contractor labor
- No drop ceiling
- Little to no custom built ins
- Simplistic audio
- Minimal drywall/frame
- No tile
- Simplistic signage
- Little to no millwork
- Not paint intensive
Highly disruptive membership model + enhancement add-ons

Top selling points:

Average gross sales of $2.2MIL
Sustainability: successful business open since 2016. Massage is no longer viewed as a luxury service, but as an essential part of health care. 62 percent of adult Americans who had a massage between July 2017 and July 2018 received it for medical or health reasons such as pain management, injury rehabilitation, or overall wellness. In July 2018, roughly fifty million American adults (46 percent) had discussed massage therapy with their doctors or health care providers in the previous year.
Absentee: as an executive model, you can effectively hire someone to manage
Proven business model: the business model has been proven and fine tuned
Demand: Research estimates that massage therapy was a $18 billion industry in the country in 2018. By comparison, in 2005, massage therapy was projected to be a $6 to $11 billion a year industry
Fast ramp up: support provided throughout build out, launch and ongoing management of your location(s)

Established: 2014
First Unit Franchised: 2019
Franchised Units: 160+ Licenses Sold, 64+ open
Company Owned Units: 4
States Registered In: All.
Deferral fee requirement in VA only.
Canada Franchises: No
International Franchises: No

Financial Assistance Provided: No
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Recruiting Assistance: Yes
Co-Operative Advertising: No
Training: real estate and construction support, on-going support and training, field support, franchise partner feedback, FAC in place, committee meeting with corporate, annual conference, marketing, pr and advertising support, influencer marketing support

Opening Support

site selection and lease negotiation
location construction management
franchise partner and manager training (digital + live)
influencer marketing
grand opening public relations
social & digital marketing
assigned managers manual
3 days in-store franchise partner learning modules
5 days onsite staff training with field consultant
modular and online training

Ongoing support

monthly support calls - to track business progress
weekly newsletters
online training modules throughout the year
Shared network benchmarking and key performance indicator tracking
2x yearly field support visits - bi annual review
turn key annual marketing calendar
localized marketing creative content
marketing support

Real estate and construction support

exceptional national vendors assist in every aspect of real estate
site evaluation
site selection
lease negotiation
lease review
architecture
engineering
construction management
turn-key builds

What does a The NOW Massage Franchise Cost?

The NOW Massage franchise fees for 2025:

Cash Investment: $150,000
Total Investment: $470,034 - $783,414
Minimum Net Worth: $750,000
Minimum Liquid: $200,000
Franchise Fee: $60,000
Royalty: 6%
Ad: 2%
Average Number of Employees: 15-30
Item 19: Yes
Visa Candidates: Yes - Call to discuss.
Passive Ownership: No
Home Based: No
B2B: No
Master Franchise Opportunities: No
Veteran Discount: No

Is The NOW Massage a Semi Absentee Franchise with a Passive Ownership Opportunity?

Yes. The NOW Massage is a semi absentee franchise and allows passive ownership. A semi-absentee franchise is a business you could start and run while still maintaining a job or other obligation.

Is The NOW Massage a Home Based franchise?

No. The NOW Massage is not a home based franchise opportunity.

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What Do The NOW Massage Franchise Owners Make?

Click here to find out how much The NOW Massage franchisees make. The NOW Massage offers an Item 19 in their Franchise Disclosure Document which provides financial information about select franchisees in their franchise system.

Is The NOW Massage a Master Franchise Opportunity?

No. The NOW Massage is not a master franchise opportunity.

Does The NOW Massage Offer a Veteran Discount?

No. The NOW Massage franchise does not offer a veteran discount.

Does The NOW Massage Work with E2 Visa and EB-5 Visa Candidates?

Yes. The NOW Massage franchise does work with E2 Visa and EB-5 Visa candidates.

Is The NOW Massage Looking for Franchisees in Canada?

No. The NOW Massage franchise is not looking for Canada franchisees.

Is The NOW Massage Looking for International franchisees?

No. The NOW Massage franchise is not looking for International franchisees.

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Additional Categories

Health, Beauty & Nutrition

Number of Units Open

50-100 UNITS

Cash Required

$100,000 - $250,000

Master Franchise

Passive Franchise

Yes

Home Based Franchise

Item 19 Franchise

Yes

Veteran Discount

B2B

Franchise Opportunities in Canada

International Franchise Opportunities

E2 Visa Franchise

Yes

Click Here to inquire about existing The NOW Massage franchises for sale. We may have The NOW Massage franchise resales. A franchise resale is an already established franchise owned by a franchisee and the franchisee is looking to sell their franchise.

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The International Franchise Professionals Group (IFPG) is an internationally recognized membership-based franchise organization. IFPG Franchise Consultants guide aspiring business owners through the process of identifying and investing in franchise businesses. The IFPG represents more than 550 franchises. We do not represent all franchises listed here. By clicking on "Request a Consultation," you are agreeing to be contacted by one of our Certified Franchise Consultants to discuss franchise ownership.

About our rankings: The IFPG uses its internal data collected from our membership portal to identify which franchises had the most activity in the past week. This ranking system is not based on franchise sales, franchisee success rates or number of units open. Our ranking system should not be used to make a decision on which franchise to buy it was solely created for internal purposes and for our IFPG Members.

The NOW Massage Franchise Cost and Requirements for 2025

Background

Company Details

Support and Training Offered By The NOW Massage

2025 Franchise Requirements Needed to Own a The NOW Massage Franchise.