Discover Strength Fitness Franchise Cost and Requirements for 2025

Your work should make an impact, and life is too short not to love your work. At Discover Strength we believe you should be able to build the career you want while doing work that changes lives. Imagine owning a distinguished fitness business, backed by a market-tested model, where efficient, 30-minute workouts are provided to your clients by expert, exercise physiologists. You will be building a thriving business while doing work that you love with people you love.
The Discover Strength experience is distinctive and unique. We draw and retain clients within a loyal target market and our Net Promoter Score (NPS) is extremely high, at 95. ("The International Health, Racquet & Sportsclub Association announced that the benchmark for the North American health club industry is 39.") We have seen consistent growth year over year, including through challenging economic times, and we are not affected by seasonality. The strategic niche of personal strength training with high revenue potential per unit of time, coupled with low capital requirements relative to the rest of the industry, means that the Discover Strength model offers an incredible value proposition. Our objective is to support franchisees in creating businesses with higher revenue per square foot than the vast majority of retail, restaurant, and fitness business models. The system we have developed allows for consistency both revenue and in training behavior for your clients, which will in turn provide them with better results. It is a win-win-win scenario that benefits the client, trainer and franchise owner.
Our Core Value of Servant Leadership serves as the foundation for our commitment to supporting our franchise owners. Our passion is to develop world-class exercise practitioners as well as leaders and managers. To this end, we've developed tools and systems that will contribute to your constant journey toward mastery as a fitness professional and business leader. Your work should make an impact. Join Discover Strength in Leading the Movement in Evidence-Based Exercise by becoming a Discover Strength Owner.

Established: 2006
First Unit Franchised: 2020
Franchised Units (32): 11 Open with 21 in Development
Company Owned Units (11): 6 Open with 5 in Development
States Registered In: All states, with the exception of California and Maryland
Canada Franchises: No
International Franchises: No

Financial Assistance Provided: No
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Recruiting Assistance: Yes
Cooperative Advertising: Yes
Training:
10 days, combining time at Discover Strength Corporate Headquarters and on-site at the franchise location, with the DS Education Team, followed by additional time on-site during opening and with the support of a dedicated Franchise Busienss Coach. Discover Strength has a fully developed Learning Management System with all aspects of the business and client experience articulated and available in a variety of forms. New franchisees are assigned to a project manager following the signign of their Franchise Agreement to guide and support through the opening, and a dedicated Franchise Business Coach supports each franchisee on an ongoing basis.

What does a Discover Strength Fitness Franchise Cost?

Discover Strength Fitness franchise fees for 2025:

Cash Investment: $150,000
Total Investment: $463-$877,000
Minimum Net Worth: $500,000
Franchise Fee: $52,000
Royalty: 6%
Ad: 2%
Item 19: Yes
Average Number of Employees: 5
Visa Candidates: No
Passive Ownership: Yes
Home-Based: No
B2B: No
Master Franchise Opportunities: Yes
Veteran Discount: Yes

Is Discover Strength Fitness a Semi Absentee Franchise with a Passive Ownership Opportunity?

Yes. Discover Strength Fitness is a semi absentee franchise and allows passive ownership. A semi-absentee franchise is a business you could start and run while still maintaining a job or other obligation.

Is Discover Strength Fitness a Home Based franchise?

No. Discover Strength Fitness is not a home based franchise opportunity.

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What Do Discover Strength Fitness Franchise Owners Make?

Click here to find out how much Discover Strength Fitness franchisees make. Discover Strength Fitness offers an Item 19 in their Franchise Disclosure Document which provides financial information about select franchisees in their franchise system.

Is Discover Strength Fitness a Master Franchise Opportunity?

Yes. Discover Strength Fitness is a master franchise opportunity. A master franchisee is responsible to recruit, train and support franchisees in their territory.

Does Discover Strength Fitness Offer a Veteran Discount?

Yes. Discover Strength Fitness franchise does offer a veteran discount.

Does Discover Strength Fitness Work with E2 Visa and EB-5 Visa Candidates?

No. Discover Strength Fitness franchise does not work with E2 Visa and EB-5 Visa candidates.

Is Discover Strength Fitness Looking for Franchisees in Canada?

No. Discover Strength Fitness franchise is not looking for Canada franchisees.

Is Discover Strength Fitness Looking for International franchisees?

No. Discover Strength Fitness franchise is not looking for International franchisees.

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Additional Categories

Fitness

Number of Units Open

LESS THAN 20 UNITS

Cash Required

$100,000 - $250,000

Master Franchise

Yes

Passive Franchise

Yes

Home Based Franchise

Item 19 Franchise

Yes

Veteran Discount

B2B

Franchise Opportunities in Canada

International Franchise Opportunities

E2 Visa Franchise

Click Here to inquire about existing Discover Strength Fitness franchises for sale. We may have Discover Strength Fitness franchise resales. A franchise resale is an already established franchise owned by a franchisee and the franchisee is looking to sell their franchise.

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The International Franchise Professionals Group (IFPG) is an internationally recognized membership-based franchise organization. IFPG Franchise Consultants guide aspiring business owners through the process of identifying and investing in franchise businesses. The IFPG represents more than 550 franchises. We do not represent all franchises listed here. By clicking on "Request a Consultation," you are agreeing to be contacted by one of our Certified Franchise Consultants to discuss franchise ownership.

About our rankings: The IFPG uses its internal data collected from our membership portal to identify which franchises had the most activity in the past week. This ranking system is not based on franchise sales, franchisee success rates or number of units open. Our ranking system should not be used to make a decision on which franchise to buy it was solely created for internal purposes and for our IFPG Members.

Discover Strength Fitness Franchise Cost and Requirements for 2025

Background

Company Details

Support and Training Offered By Discover Strength Fitness

2025 Franchise Requirements Needed to Own a Discover Strength Fitness Franchise.