Definition of a Franchise Consultant
Franchise Consultants counsel people who are considering franchise ownership. With the candidate’s best interests in mind, IFPG Consultants guide candidates through the selection, evaluation, and the buying process. Once a candidate decides on a brand, Consultants may also assist in acquiring the necessary capital to own and operate the business.
Franchise Consultants (also known as Franchise Brokers) are Similar to Real Estate Brokers
The role of a Franchise Consultant is similar to a buyer’s real estate agent.
You probably know that a real estate agent acts as an intermediary between his client (the buyer) and the seller’s agent. After understanding his client’s wish list and price range, the agent will take his client to tour homes that are a good match. A good agent will also explain what the buyer can expect throughout the process and guide his client through it. This is exactly what a Franchise Consultant does — except with Franchises instead of homes.
Franchise Consultants are Paid Commissions to Sell Franchises
Similar to a real estate agent, a Franchise Consultant acts as intermediary between his client (potential Franchisee) and the Franchisor. The Franchise Consultant’s job is to determine what his client’s ideal business is and narrow down opportunities that best match the client’s interests, experience and resources. Just as there are multiple homes on the market to choose from, there are hundreds of opportunities— some of which the client may have never considered or heard of. In the end, The Franchise Consultant's most important job is to help his client decide which business is a good fit by explaining the pros and cons of various options.