Difference Between Franchise Consultant and Broker

What is the difference between a Franchise Consultant and Franchise Broker? The simple answer is… “it depends on who you ask.” 

Anyone who helps other individuals through the process of buying a franchise is considered a Franchise Consultant or a Franchise Broker. Below, we define the terms “Consultant” and “Broker” to clarify the differences.

Consultant

According to Wikipedia, a consultant (from Latin: consultare "to deliberate") is a professional who provides expert advice in a particular area. A consultant is usually an expert or an experienced professional in a specific field and has a wide knowledge of the subject matter.

Broker

According to Wikipedia, a broker is an individual who arranges transactions between a buyer and a seller for a commission once a deal is executed.

Relationship with the Client

The relationship between a Franchise Consultant and a client is best described as “counseling.” Keep their client’s best interests in mind, all IFPG Consultants follow the IFPG Code of Ethics. Consultants provide guidance and expert advice to help people identify franchises that are suitable matches for their interests, budget, skillset and lifestyle. IFPG Franchise Consultants are not restricted by area and can work fully remotely. In fact, 99% of IFPG Consultants never meet with their clients face-to-face. Consultations are done by phone or video conferencing and can take place anywhere.